»En mexicansk blondine der sparker røv«

AbstractIn recent decades, the selling and purchasing of illicit drugs has been increasingly mediated by use communication technologies such as mobile phones social media apps. While risk police intervention traditionally restricted dealers’ advertisements to attract customers, increasing technologization retail-level drug markets opened up new avenues for proactive marketing. This article contributes understanding current transformations market providing insight into how dealers compete try customers strategic targeted advertising. Based on an in-depth analysis textual visual content 99 »drug commercials« circulated through SMS-based (Short Message Service) lines, we demonstrate draw a number psychological cognitive techniques repetition, association, humour, hooks, slogans storytelling, all which are also found in legal We conclude arguing that there is need more studies affect users’ practices, including their choice dealer.